About Joy Aimée ­ Write Well Write Now ­ Short Stop Press, an imprint of A&A Book Publishing

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About Joy Aimée

About Joy Aimée


Maybe you have always secretly wanted to write, paint, sing, dance, act or create sculpture.

What happened to those dreams?

Did someone—a parent or teacher—tell you that dream was impossible and you had to 'grow up'?


Joy Aimée is a freelance writer, coach, editor and publisher who assists others to tell their story, whether business or personal. She has owned and operated her own business for over a decade. An inspiring coach, mentor and speaker she regards every client's writing 'voice' as unique and precious. She is motivated by a desire to assist others in realizing their creative dream.

Qualifications and Current Teaching Positions:

  • Bachelor of Arts
  • Diploma of Teaching
  • Accredited Coach
  • Competent Toastmaster and Competent Leader Awards, Toastmasters International
  • Refresher courses in Adult Education
  • Mentor, NSW Writers Centre
  • Writing Group Facilitator, Journeys Bookshop, Annandale

Personal Stories

Originally a secondary school teacher of English, History and Social Studies, Joy began teaching adult writing classes in 1994, assisting hundreds of clients and students to tell their stories, whether autobiographical or fictional. For many years she taught adult writing courses in Writing Your Life Story and Creative Writing through Manly-Warringah Community College, Mosman Community College, North Shore Hospital Leisure Programme and the Australian Catholic University. She also ran highly successful writing groups in her home.

Creativity Coaching

In 2002 Joy pioneered creativity coaching, working one-on-one with clients. This has the advantage of allowing her to tailor advice to individual requirements, thereby speeding up the process for her clients. She coaches clients through their writing project, whatever that might be; fiction, non-fiction or poetry. In 2003-5 two of her clients achieved international publication and six others were contracted to publishers or literary agents. Many others achieved their goal of completing their projects.

Coaching is available face-to-face, over the phone or by Internet. Gulp!Fiction, Joy's online fiction writing course with coaching feedback is available from www.writewellwritenow.comor through the NSW Writers Centre. Joy is also a mentor with the NSW Writers Centre.

Writing Groups are available through Journeys Bookshop, Annandale.
Phone: 02 9552 2540 or click here to email Joy now.

Business Stories

Joy worked in marketing for over a decade, specializing in property and small business. She has edited and written property magazines, websites, newsletters and marketing campaigns for many high profile Eastern Suburbs and North Shore real estate agencies.

Joy runs regular Write the Book, Write the Business workshops focusing on writing non-fiction and Procrastination in Business workshops that offer practical support for individuals seeking to overcome self-doubt and sabotaging beliefs that hinder business and personal success. She has written six non-fiction books; the latest is So, What's Today's Brilliant Excuse? which investigates procrastination in the creative process. She has worked on hundreds of non-fiction books; either as an editor or coach.

Editor and Columnist

  • Regular contributor to Shining Bright magazine.
  • 2002-3 Regular columnist in Nthside magazine.
  • For seven years Joy was Editor and feature writer for Torque of the Town, the magazine of the BMW Drivers Club NSW.


Joy has ghostwritten five books, the most recent being, Open for Inspection: Inside the Minds of Australia?s Leading Real Estate Agents for client Deborah Vanderhoek, published in 2003, and Black Belt of the Mind for Dr Fred Grosse, published in 2005.


Joy has edited numerous non-fiction manuscripts across several genres, including personal development, education, self-help, spirituality, marketing and autobiography. She has also worked with clients to develop their freelance article writing skills.


In 2005 Joy established A&A Book Publishing with business partner Ken Allen. Publishers of both fiction and non-fiction, A&A's mission statement is, Inspiring the World With Words. For details of A&A's publications go to www.shortstoppress.com

Interested in getting published? Visit www.aampersanda.com for details about A&A's publishing process for authors.